The Design Process
THE DESIGN PROCESS
1: THE BRIEF
The initial brief is a intricate part of the design process.
This is where we try to gain knowledge not only of your product or service, but the way you wish to be perceived. Some businesses put a high priority on being ecco friendly, or representing what they do or produce, whilst others want a more graphic, illustrative or typographical representation.
The more we learn about you and your business, the better we can produce suitable designs and concepts solutions.
2: INITIAL ROUGHS
Armed with the information gained from the brief, we would then present you with a selection of design layouts and concepts for your perusal. This initial rough process helps us to eliminate designs and ideas you do not like and get a clearer picture of what you do like. This is also a good opportunity to concentrate on elements liked in the design or concept and integrate it with others if desired.
3: THE REFINING
Once likes and dislikes are established, your designer should have a clear idea of how to move forward. This usually involves eliminating any unwanted elements and refining the ones that remain. This may also involve presenting colour and font options and integrating any ideas put forward.
4: FINALISING THE DESIGN
Once a final design is chosen, the file will be prepared as a final file and exported as a PDF, jpeg, png and any other format requested to the client for usage.
At this stage a horizontal and vertical version may be made of the logo for use in different formats and a style guide written, specifying, PMS colours, fonts and other information to ensure the uniform reproduction to printers, signwritters etc.